Mobile-Works 
Millions of people armed with mobiles want to be entertained when they are traveling, waiting or simply living. And they are willing to pay for it as well.

To leverage this user base advertisers have been eager to experiment with the third screen (mobile) and want to translate this desire into business success. The advertising industry is interested in getting their ads on phones, but they also want to know that the ads are being seen by their target markets. That kind of personalized advertising is one of the biggest attractions of the mobile phone which is not easy to achieve as it seems.
With oceans of data, each company tends to have , the motto  "Target your customers for better and superior services "  is achievable through right BI solution.

Analyticsworks proficiency in building customer profiles and then using this information to make smarter decisions at every customer touch point  helps to minimize churn while maximizing profits. This way we try to translate companies desire to use third screen as successful advertising media by offering right offers, at the right time, to right users.

  Identify user profiles for better targeting :
Analyticsworks empower companies understand what age group, gender, income group basically user groups who are better targets for which kind of games, music, advertisements. More personalized the targeting is, more will be the conversion rate.

  Up sell and Cross sell services by understanding usage patterns of users and user groups :
Its easier to sell and up sell services to existing user base than selling to new users. With Analyticsworks  companies can leverage the usage patterns of user groups hidden in their databases to make new sales offers to relevant user profiles. 

  Brings transparency in revenue sharing :
Transparency is a big issue faced by the entities in the Mobile VAS value chain. How much companies are actually gaining after contact payouts and royalties is still unclear. Analyticsworks gives them insights to their revenue stream patterns over time that will enable them to take better informed decisions.